The brand foundation for Pyer Moss is craft, connection, balance, strength, outspokenness and perseverance. The story for this campaign is one of revolution and empowerment. Each story is a personal story of a person’s freedom movement experience. The main component being through print media and pop up installments, these have a simple, clean modern gallery feel, where the posters with the campaign words such as, empower, embrace, stand up, transform and worthy are individually highlighted on posters, each poster is different yet a similar theme and treated as if the focus of an art gallery show. Each poster has QR code that leads to an individual old freedom movement poster and the living image interpretation.

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